“The aim of art is to project an inner vision into the world, to state in aesthetic creation the deepest psychic and personal experiences of a human being.  It is to enable those experiences to be intelligible and generally recognized within the total framework of an ideal world.”

-Bruce Lee

We began this endeavor to give form and tangibility to an expression, an energy that was always there. Golf is a unique sport, in which explosive power is combined with remarkable finesse and restraint. Like the revered samurai of feudal Japan, golfers use steel as an extension of one’s body, to place precision strikes and cuts at the golf ball. All in the effort to deliver one’s golf ball most efficiently to the pin. Golfers bear the anxiety of thousands of patrons and fans, as well as weight of whatever doubt they themselves carry. How each player approaches and confronts this mental battle may vary, whether a personal mantra or perhaps a specific playlist of music, we use muses to sharpen our frame of mind. To hone and refine it, like a blade.

“An artist’s expression is his soul made apparent, his schooling, as well as his “cool” being exhibited. Behind every motion, the music of his soul is made visible.  Otherwise, his motion is empty and empty motion is like an empty word - no meaning.”

“Art is never decoration, embellishment; instead, it is work of enlightenment.  Art, in other words, is a technique for acquiring liberty.”

-Bruce Lee

Our headcover designs and apparel are aimed is to help athletes emboss their game with an energy or attitude that resonates with their own. To enchant their drivers and woods with a mindset, that could be sealed within the very fabric of the headcovers themselves. And able to be summoned at will, like a genie from a lamp. Forging a more confident and consistent player. Like the samurai, a golfer is constantly working on his craft, even in age improvement never stops.